Miao Qing '14 (China)

Miao Qing '14 (China)

I am Miao Qing, from China, a MESPOMer in 2012-2014. After I graduated, I came back to Beijing and joined a startup company with social-media management software and social marketing strategy service. I am always thinking about how to combine what I learned during my bachelor and MESPOM. This newly Startup Company enables me to do so.

Currently I am working with an organic food company to help them explore potential consumers and dealing with ecolabelling issues for branding. Both the mindset of Lifecycle Analysis and industrial environmental management give me a solid knowledge background when conducting any branding and marketing plan. Also, the information system knowledge background I gained from my undergraduate helped me better to understand how big data can bring value for business.

In my spare time I am a volunteer of a NGO in Beijing focusing on sustainable city, helping them translating and editing best practice story abroad and let more citizens become aware of environment. The picture is one of the practice project we did during National holiday in Beijing Hutong for promoting micro park in cities and bicycling.

Thanks to MESPOM I could deal with multiple tasks and navigate my work with colleagues from different major background. More importantly, it is really an exciting thing to apply what you learned into practice and lead your customer behaviour to a sustainable way.